IS A NANNY ON THE NET A GREAT FRANCHISE OPPORTUNITY?
October 2, 2008 by Sean Kelly
Filed under Business
(FranchisePick.Com) A Nanny on the Net franchise/business opportunity provides individuals with an Internet-based, centrally marketed Nanny placement service for their exclusive territory. According to its business opportunity web page, A Nanny on the Net is a great home-based business opportunity:
Many married couples today are two income families by necessity. This has created a much needed industry revolving around childcare,
housekeeping, and home maintenance issues. A Nanny on the Net is a unique home based business opportunity which provides a much needed service to families needing professional childcare and Nannies needing employment. A Nanny on the Net has been in the business of providing professional Nannies for over 16 years. We market our business using our web site which is very creative, user friendly and professional.
A Nanny on the Net boasts a number of benefits, including:
The right to use our professionally designed web site linking directly to each location.
A Red Flag on the Net?
A Nanny on the Net is proud of its search engine ranking, stating: “A major benefit is that we are nationally promoted and listed with the top search engines. See how high we are ranked on Google!” Yet when you search for A Nanny on the Net as suggested, the top ranked documents are consent orders against the company and founder Amy C. Hardison, for violating franchise laws and registration requirements:
ADMINISTRATIVE PROCEEDING BEFORE THE SECURITIES COMMISSIONER OF MARYLAND
STATEMENT OF CHARGES AND NOTICE OF INTENT TO ISSUE AN ORDER TO CEASE AND DESIST
ARE YOU FAMILIAR WITH THE A NANNY ON THE NET FRANCHISE OPPORTUNITY? WHAT DO YOU THINK? SHARE A COMMENT BELOW.
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Reading your post, I couldn’t help going to Google and type in “A nanny on the net”. The first 2 results I got were the company’s website and results #3 and 4 were the one you mentioned. That’s bad.
As a marketing/seo guy, I had a very quick look at their site and I can tell right away that they will never ever change their rankings if they don’t do drastic changes to the site.
For example, I looked for a nanny in my little California town (beautiful Encinitas) and gave me a page for Beverly hills nanny. Hmm. I tried again looking for a nanny in Escondido and it showed results for Richmond….
If I’m a nanny in Encinitas, I’d be better off starting my own nanny business and have a blog on my own rather than relying on these people to get me new clients.
Sebastien:
An SEO question for you (or anyone else). Scroll to the bottom of their intro page and their home page.
Doesn’t that old school keyword-loading actually work against them in the modern day?
I thought that worked 5 or 10 years ago, but scored against them now.
OMG, I hadn’t noticed this! As you say, this black hat seo technique worked maybe 10 years ago (before google, I guess) but now search engines can recognize right away that it is keyword stuffing. I’m surprised their page gets a google pange rank of 4/10, which is not too bad, considering how “seo unfriendly” their site is…