Is Collaboration and Communication Enough?

Funny how collaboration and communication, in and of themselves, are viewed by some as “strategies”. In my business (technology enabling business processes) you have to have something to collaborate about; i.e., a business process that is benefiting the company. In fact, “collaboration” and “communication” alone are never enough and seen as “me too” by the people we sell to. Everybody’s got collaboration tools- show me some valuable business processes that you can enable.

Even in blogging you must have content that is interesting, valuable if you will, before people will blog with you. Without the valuable content, or reason to interact with a blog, you have nothing. Watch for empty claims of increasing “collaboration” and “communication”! Stick to your guns and make sure you are doing something that is valuable with these tools.

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