‘Is Demographic Segmentation Dead?’ at Drew’s Marketing Minute

Today, I had the opportunity to write a guest post for one of my favorite bloggers, Drew McLellan of Drew’s Marketing Minute.  Drew and I think a lot alike when it comes to marketing and branding, so I was very happy when he asked me to write a guest post for him. 

My post is called Is Demographic Segmentation Dead?, and it discusses the shift in marketing strategy from demographic segmentation and targeting to behavioral segmentation and targeting in the world of Web 2.0. 

Please check out my guest post, and if you don’t already read Drew’s Marketing Minute, take some time to poke around the archives.  Drew has some great content and shares innovative views about marketing and branding.