Is Now REALLY the time to start a business?

I don’t know about you, but when I am up in the wee hours of the night, I am seeing a lot of infomercials telling people now is the best time to start a business.

I’m seeing such statements on many blogs and social media sites. But I wonder, is it really true? Or just some hype?

It’s easy to point to the latter. Times are tough and people are scared that their jobs may disappear (if they haven’t already). So having a plan B is always a good idea. But should that be starting a business?

Perhaps. If you are willing to do the work.

The many get rich with your own business ads are schemes: multi-level marketing/pyramid, or the how-tos offered often give you a taste of what you SHOULD be doing, but never the REAL secret sauce: how to make it really profitable.

Here’s why: ads and promotions like this tell you it’s easy. It’s not.

It takes a lot of hard work – probably more work than your typical job. And you MUST be willing to work long hours, including learning things like marketing, bookkeeping etc, that you may have never had to do before.

So is it possible to start a business in a recession? Sure, thousands have done it. But ask them how, and they won’t tell you it was easy.

Image credit: munny_makin, on Flickr