Comments on: Is remaining anonymous in business a good idea? http://www.everyjoe.com/articles/is-remaining-anonymous-in-business-a-good-idea/ Sports News - Tech Reviews - Entertainment - Life Tips for EveryJoe Tue, 01 Dec 2009 15:45:34 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Startup Advice http://www.everyjoe.com/articles/is-remaining-anonymous-in-business-a-good-idea/comment-page-1/#comment-312787 Startup Advice Thu, 11 Sep 2008 10:52:49 +0000 http://www.startupspark.com/is-remaining-anonymous-in-business-a-good-idea/#comment-312787 There are times when anonymity is required, in my opinion. But when you are trying to sell something and make people want to believe in what you are selling, you really must be as personable as possible and that would mean coming out of the shadows and being "personal". Your last sentence for me summed it up - "Most small businesses don’t have millions to spend on branding. That’s why YOU, as the small business owner, need to be the brand." Great advice! There are times when anonymity is required, in my opinion. But when you are trying to sell something and make people want to believe in what you are selling, you really must be as personable as possible and that would mean coming out of the shadows and being “personal”.

Your last sentence for me summed it up – “Most small businesses don’t have millions to spend on branding. That’s why YOU, as the small business owner, need to be the brand.”

Great advice!

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