Is the web a marketplace or channel?
May 31, 2009 by Anna Farmery
Filed under Social Media
Presence is what brands strive for, presence is what the web offers to all of us not only on a local but also on a global scale. In the past we could only go past our local community through financial investment, now investment is still needed but it is a time investment not a monetary one.
The web allows you to sell your talents across the globe, it allows you to appear locally (on their computer) in order to grow globally.
The web for me is not a marketplace – the web is a channel to a marketplace. The marketplace is now in each persons living room, office or even train – the place they are accessing the internet.
Presence is an important aspect and it is why it is important that whether you are going to be an avid user of a service or not, you at least go and grab your name….go and grab your brand…for two reasons
- To prevent others misrepresenting your brand – be it corporate or personal
- To give a means of connection to the users of those web services.
