Is Your Business Green Enough?
April 22, 2009 by Kim Beasley
Filed under Business
Today as we celebrate Earth Day, I wanted to share some resources and information that can help your business “go green”. There are many different way that you can “Go Green” in business and a few are listed below:
Image: SXC.hu
- Research how others in your industry are “going green”
- Analyze your business and define areas where you can “go green”
- Create a list of things that you can do to “go green” according to your analysis
- Develop an implementation list and go for it
- Encourage others to analyze their business and find areas where they can “go green”
- Check out the following resources to help your with your “go green” plans
- New Ways Small Business Can Go Green (by Patricia Faulhaber)
- 5 Ways to Green Your Business Trip (by Josh Peterson)
- 9 Steps To Greening Your Business (by Kevin Slovick)
- The Basics of Greening Your Business (by Rich Mintzer)
A key example of a company that started “going green” before it was even popular is S.C. Johnson. They have made it a company-wide policy to “go green” when creating products that will be produced by their company. According to Fortune.com,
In 1935, long before sustainability became a corporate buzzword, H.F. Johnson Jr. led a 15,000-mile expedition to Brazil in search of a sustainable source of wax, the carnauba palm tree, for his company’s first product, Johnson’s Wax.
Below is a video that shares more details about “going green” in your business. If you have already started “going green” in your business, please share ways that you have done this.
When I’m making ANY sort of buying decision these days, I’m measuring the company’s green goals and initiatives. So with the transportation industry contributing so SIGNIFICANTLY to the world’s carbon footprint I’m impressed with companies that forego business travel for web conferencing instead, at least as often as they can. The very nature of web conferencing is eco-friendly, as there is no travel involved, but I’m personally impressed with iLinc’s Green Meter that actually calculates the energy saving based on where each participant is in the world and how much carbon it would have emitted into the atmosphere if all of these people had traveled to facilitator’s host city. It’s worth a look. They have a free trial you can get at http://www.ilinc.com/trial/index.php