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Monday, November 23rd, 2009

Is Your Business Name Being Squatted?

January 7, 2009 by ShannonCherry  
Filed under Business

2005_South Africa_Centurion_DSCF0242Remember when domain squatting was a BIG deal? You know, when a person bought a domain with a specific company name and basically holds it for ransom, like the famous case of Madonna, who had to sue to get ownership of Madonna.com.

Well, it’s happening again, but this time on the microblogging site Twitter. Some of the big names that are being squatted include Tim Hortons, Sears and Coca-Cola.

What is really bothersome about this trend is that many squatters can tweet malicious and bad things, basically smearing a company’s reputation.

It happened recently to Exxon-Mobil – and it can happen to you.

The smart start-up or small business would be heading over to every major social media site and grabbing their name, even if they never use the accounts.

And if someone has hijacked your name – and you can’t get it back by going to the socal media provider, monitor it carefully.

Image credit hmvh, on Flickr

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Comments

2 Responses to “Is Your Business Name Being Squatted?”
  1. Here is a good tool to check where your username/company name is being used on social media sites.

    http://usernamecheck.com/

    Matt

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  1. [...] Cherry, over at Startup Spark, did a short post about name squatting and more specifically the current practice of registering company names on the popular networking [...]



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