iTunes Ditches NBC
September 2, 2007 by Mike Abundo
Filed under Computers, Television
Note to newbie NBC CEO Jeff Zucker: don’t play hardball with Steve Jobs. He’ll play hardball right back. Right after NBC decided to pull its shows off iTunes at the end of the year, iTunes decided to cut off NBC right now.
Starting this month, iTunes will stop selling NBC shows. The reason? NBC demanded iTunes raise the price of NBC episodes from $1.99 all the way up to $4.99. ABC, CBS, and Fox all sell shows on iTunes at $1.99; Apple refused to give NBC any special treatment.
Of course, this means iTunes users who would have otherwise legally paid for Heroes episodes will now either download illegally or buy competing shows. Nice work leaving money on the table, Zucker. Good luck selling five-buck episodes on Hulu.
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