Jack Link’s Launches Matador for Teens

Popular beef jerky brand, Jack Link’s is launching Matador–a new meat snack aimed specifically at teens with an action-driven lifestyle. According to the company, more than 41 million teens in the country spend an estimated $350 million on meat snacks each year.

Image: Newscom

“The quality of Jack Link’s products and popularity of the Jack Link’s brand continues to drive the growth in meat snacks and we look forward to bringing that same growth engine to the teen stick segment of the market,” said Jeff LeFever, director of marketing at Jack Link’s Beef Jerky. “Teens testing our new Matador snack stick have confirmed that it has just the right kick they’re looking for and our marketing plans will support the activities that are important to their action-oriented lives.”

The company will market the snacks through a comprehensive, integrated campaign with an action sports platform. They will sponsor BMX, skateboarding and snowboarding athletes, which are popular among teenagers, and partner with sporting events such as the 2009 Dew Tour and Camp Woodward action sports training camp.

The Matador snack sticks are priced at just $.99 each and are available at convenience stores across the U.S. They come in an easy-to-open package for on-the-go lifestyles. Jack Link’s will release additional products under the Matador brand later this year.

By incorporating elements from the action sports world, Jack Link’s hopes to tap into the large teen sector. If their campaign uses online components with contests, games, Facebook and MySpace applications, they could really cash in with the teenage demographic.

Jack Link’s has had success before with a microsite–Messin With Sasquatch. It features games, videos, TV commercials, desktop wallpapers and other fun aspects which incorporate their “Feed Your Wildside.” theme of their beef jerky.