Jameson whiskey: these billboards are watching too

Following last week’s post on interactive billboards, today brings news of a similar concept being pursued by Pernod Ricard (for Jameson whiskey).

In the lead-up to Christmas they will have a interactive billboard doing three day stints in selected American cities, starting in New York City and ending in Los Angeles.

The content of the billboard will appear to change to speak with passers-by – partly written in real time by a copywriter watching on camera and partly in scripted text on loop.

Jameson prides itself on being an innovative marketer and this is another way to do something remarkable and get interactive with outdoor advertising… Without forking out for services like Quividi from our previous post.

The lesson from this is that you don’t necessarily need the top technology to create an effect that’s different in your advertising.

Sure, we don’t all have the budgets of multinationals like Pernod Ricard, but you can also create something remarkable for your business just by being creative.

Image: Ask a Copywriter (not the billboard discussed)

Source: AdAge