Just-in-time Open Collaboration Sets Web 2.0 Apart from Most Business Models
July 3, 2008 by Eric Eggertson
Filed under Marketing
It’s not every industry that gives away what would ordinarily be the key proprietary assets: source codes, communication protocols, content.
In the spirit of barcamps and podcamps before it, Jeremiah Owyang is offering to hold an impromptu trade-show-cum-unconference that defies the rules of trade shows. Instead of the vendors’ products and services being at the centre of things, this event would bring vendors of content management systems together to explore opportunities for common standards, joint action, even mergers and acquisitions.
All in response to his blog post about the research report he’s writing about vendors in the content management/social networking field.
Yes, this is business, but it looks a lot more like a co-operative venture, or a World of Warcraft clan tackling a big challenge.
This is the kind of industry event that’s going to be fun to watch, or be part of.
Photo via Flickr, courtesy of PunkFish, all rights reserved.
Technorati Tags: cms,content management,competition,coopetition,cooperation,barcamp,podcamp,unconferences,forrester research,jeremiah owyang,business,collaboration,standards,web2.0,publishing,social networks,industries,trade shows
Thanks, it’s early days, and I need to really understand this market to be successful at my job.
At the same time, the industry can come together and shape things the right way, rather than trying to glue them together later.