Keep Customers Happy: Go Green!
November 21, 2008 by Allison Boyer
Filed under Business
According to a survey by the Global Facility Management Association, most companies around the world are taking steps to go green. In fact, 92% of all companies have mater plans for going green or at least planning to go green over the next few years, starting small.
That number is super high but not surprising. What is surprising is why companies are going green. 67% of the companies responding say that their customers are “forcing them” to make the changes. You can read more about this story from Environmental Leader.
Keeping Your Customers Happy
Are your customers forcing you to go green? This change in sales might be small at first, especially by family-owned businesses. However, for many companies, the drop in sales is there. Consumers respond to companies who are going green.
To keep your customers happy, follow these tips:
- Well advertise the green changes that you’ve made.
- Ask customers to participate in surveys to determine the level of “greeness” you need and the best price points for your products.
- Educate the consumer with a green website.
How are you keeping customers happy with your green choices?
