Keep the Lines of Communication Open with Your Sponsors

Nonprofits depend on sponsors to help them achieve their missions, whether they are hosting a fundraiser,  running a free ad, sponsoring a table at a dinner, etc. This relationship is so important to the nonprofit because it is often sponsorships that allow us to do what we do.

Looking at a sponsorship from the business side of things, it’s important that nonprofits are communicating effectively with their sponsors. A sponsor has a right to know what is going on when it comes to use of logos, their name and/or likeness. An effective nonprofit communications professional is going to get the sponsor’s approval on these every step of the way.

The same can be said for letters or press releases sent out on behalf of the sponsor and nonprofit. Approvals are necessary so the sponsor knows what is being said, where it is being said, etc. As strapped as nonprofits are for staff, it’s important for us to remember to keep the lines of communication open, no matter how busy we are.