Comments on: Keeping the Wow Factor

By: Business Channel Theme Day - WOW Factor

Business Channel Theme Day - WOW Factor — Sun, 02 Mar 2008 04:37:19 +0000

[...] 9. Rachel Clarke talks about needing to stand out in Keeping the Wow Factor. [...]

By: Unleashing the Wow Factor in Your Business

Unleashing the Wow Factor in Your Business — Wed, 27 Feb 2008 12:37:31 +0000

[...] Wow marketing, Wow customer relationships, Wow leadership, Wowing your customers, Wow consulting, keeping the Wow factor and Wow thinking and persuasion. My article about Hiring Wow was also part of the [...]

By: Wowzers! 13+ Ways to Find Your WOW Factor

Wowzers! 13+ Ways to Find Your WOW Factor — Tue, 26 Feb 2008 19:33:10 +0000

[...] Create Wow in your Business), Miki Saxon (The Greatest Leadership Wow Ever Told), Rachel Clarke, (Keeping the Wow Factor), Phil Gerbyshak (Three Ways to Hire for the Wow Factor), Jean Murray (Getting your Customers to [...]

By: Eric Eggertson

Eric Eggertson — Tue, 26 Feb 2008 17:46:51 +0000

We’re constantly trying to help customers and prospective customers answer the “why should I care?” question.

Having a noticeable difference in your approach is an excellent way to do that.

By: Finding the Wow Factor in Business

Finding the Wow Factor in Business — Tue, 26 Feb 2008 11:34:09 +0000

[...] 9. Rachel Clarke talks about needing to stand out in Keeping the Wow Factor. [...]

By: Rachel

Rachel — Sat, 23 Feb 2008 19:03:37 +0000

It’s not just social media. Don’t get me started on distributed content (aka ‘viral videos’_) or advergames, or more variations on Cogs. Whatever the idea, bring something new to it

By: Paul M. Banas

Paul M. Banas — Sat, 23 Feb 2008 18:56:26 +0000

I think you’ve nailed the two toughest things that marketers need to do in social media: being innovative and adding value for your consumers.

In order to be effective in social media marketing, you can’t just simply buy reach. You have to work at listening, rather than just communicating; engaging, rather than just talking about yourself; and finally, cajoling someone with something insightful or entertaining, rather than something flashy that’s been done to death 50 times before.

It’s harder than traditional marketing, but you make an excellent point that if you want to get to Wow!, your marketing “HAS to continue to add value to the customers and the brand”.