Keith Richards Promotes Louis Vuitton
March 6, 2008 by Susan Gunelius
Filed under Marketing
Earlier this week, I posted the new Louis Vuitton television commercial and asked whether you thought it was effective or not. Now, Keith Richards from the Rolling Stones is appearing in a series of Louis Vuitton ads that will be displayed across the globe.
While I have to question the use of Keith Richards in a Louis Vuitton ad, I do think the copy in the first billboard ad in London is good. The ad features a picture of Keith Richards with his guitar sitting on a bed in what looks like a hotel room. On the bed next to him is a Louis Vuitton guitar case (custom, naturally). The copy simply reads, “Some journeys cannot be put into words.”
While I like that line of copy, I’m not sure if it really speaks to Louis Vuitton customers, particularly since the ads are meant to bring back more traditional Louis Vuitton customers who have left the brand since it became more fashion and style-oriented.
What do you think? Will Keith Richards help bring back Louis Vuitton’s old customers or is this another miss for the brand’s advertising strategy?
Photo © Steve Hopson
Tags: Louis Vuitton, Keith Richards Louis Vuitton, Louis Vuitton ad, positioning, product positioning, brand positioning, advertising, copywriting
he is doing the right thing, we who is bit of overage we really care about the world its time to bring more space for us
I’m no ad expert, I happened on this site while searching for the beautiful guitar music in the Louis Vuitton which is airing on CNBC now. This music and add are beautiful and therefore should attract attention and purchases by new and older Louis Vuitton customers. Most commercials overload the brain in our hectic world, and potential customers are not tuning in or are attracted to ads. By the way, I think I have a new idea which could give companies more bang for their buck when spending on ads! I would be willing to share it for some sort of compensation.