Krispy Kreme Narrows 2Q Loss

Doughnut giant Krispy Kreme had reported a narrower loss than expected in its second quarter, which ended August 2, managing to remain relatively strong at a time when the company says it has trouble selling doughnuts. Krispy Kreme’s results come after the company but a variety of efforts into place to remain profitable strong throughout the year.
 
For its second fiscal quarter, Krispy Kreme reported a $157,000 and managed to break even on a per-share basis, compared to the earlier possibility of a $1.9 million, or 3 cents per share, net loss. While revenue has fallen 12 percent from $94.2 million to $82.7 million, same-store sales, an important retail indicator, have risen 5.9 percent.
 
According to Krispy Kreme, the summer months are the most difficult time to sell doughnuts because of the fact that less people want to eat doughnuts when it is hot. However, the company has managed to offset the slump by offering a wider variety of foods in order to hang onto its customers.

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