Let Me Count the Ways

The ad:

"Magazine geared toward the young, vibrant Philadelphia scene aimed at shining a spotlight on general happenings that our generation cares about (music, politics, art, culture, funny shit) is seeking writers with their finger on the pulse of our town. While it is not a magazine about the college life, local college students are encouraged to apply. While this isn’t an official internship, its a great way to get clips. Its not a paid gig (no, the editors aren’t being paid either). We’re all doing this because someone needs to. So, if you’re sick of reading pretentious Philadelphia Magazine, intellectually watered down other monthlies and porn just isn’t as fun, come write for us. Imagine Rolling Stone, Mad Magazine and the New Yorker all having a crazy online orgy and producing an offspring. That offspring is this magazine. Write for us and you can be part of the family. Email the address above for more info.

"Compensation: A warm heart and sometimes, a full beer."

This ad is ass because:

A. It’s trying to sound hip. Most ads trying to sound hip tend to look more ass than anything else. Want to be taken seriously? Lose the "hip" tone and go for professionalism. No one is laughing with you.

B. It’s comparing itself to Rolling Stone, Mad Magazine and the New Yorker which tells us how clueless these people are. Focus people. Focus. First, unless you have a staff of good PAID writers, you’re not going to come close to any of these fine publications. Second, none of these magazines have anything to do with each other.No one will want to read your magazine if it’s confusing.

C. It’s preying on college students by using words such as "internship" and "clips". The reality, of course,