Comments on: Levi’s “Go Forth” Campaign

By: Mike

Mike — Mon, 07 Dec 2009 03:00:00 +0000

Unfortunately, the idiots in the commercial are about as much “pioneers” as nothing can be. All I see are young, jobless, broke bums who aren’t doing anything in a pioneering spirit. If they wanted to go back to the “roots” of the American spirit, why didn’t they go back in time with Whitman’s poem and show people in bread lines wearing Levi’s or why not the black man in Levi coveralls bustin his ass behind a mule & plow. Why didn’t they show a mid-western farmer hoping aboard his combine in his Levi’s. A beautiful Whitman poem, bum-assed generation doing nothing constructive is absolutely nonsense and shows no meaning at all.

By: Becky Scott

Becky Scott — Fri, 04 Dec 2009 07:13:04 +0000

What do you mean – the voice reading the poem? Any links to refer to that? I’d really like to know.

By: Ed

Ed — Fri, 04 Dec 2009 00:54:21 +0000

This is an awesome ad campaign. Why would minorities not like this poem? Yes during this era many things were happening that were unfavorable to minorities, but Whitman himself was a romantic and abolitionist. Love the ad. IT DOES NOT GET MORE AMERICAN THAN WHITMAN! Only Emerson has the upper hand on this guy.

By: nick

nick — Wed, 02 Dec 2009 05:32:08 +0000

thats not whitman it’s winston churchill

By: LadiesLeatherGloves

LadiesLeatherGloves — Fri, 13 Nov 2009 23:36:37 +0000

The pioneer commercials are so annoying. Every single time it comes on I say out loud – “I can’t stand this commercial.”
Why try to be so artsy? If they want to get the pioneer message across then why not put a cute girl in Levis (or a cute guy) up in front of a group of other Levis wearing people and have them reading the poem?
It really is overly dramatic, too loud and otherwise grates on my nerves.

By: iDont know

iDont know — Thu, 12 Nov 2009 07:06:39 +0000

i thought i was the only person who even looked deeper into the America sign sitting in the water. iDont know but it seems strange to me. positive or negative, who is to say.

By: Jenna Rutigliano

Jenna Rutigliano — Tue, 10 Nov 2009 17:21:51 +0000

Thank you, i love the ad. people are being so contradicting saying it’s unamerican… who was Walt Whitman again people???

By: Dennis

Dennis — Fri, 06 Nov 2009 03:16:14 +0000

What does this apparent subliminal message “I am the new American pioneer, looking forward, never back” mean? Don’t prosecute the previous administration for their blatant crimes? This corporation and their commercial are BS. Levi’s moved their manufacturing facilities out of the US years ago and no longer employ US workers. I have not purchased Levi products since and never will again.

By: Cherri

Cherri — Wed, 04 Nov 2009 02:27:36 +0000

Horrible commercial…very annoying…and disturbing.
Whatever symbolism Levi is trying to convey is lost with the grainy pics and garbled poetry reading.

By: hobes

hobes — Fri, 23 Oct 2009 02:28:40 +0000

The commercials are annoying. They seem like they were made by baby boomers trying to be hip/young/under 30. They should just say levis are affordable jeans and be done with it.