Link Buying Discussions at SES London

I was reading fireflyseo about some important SEO topics such as link buying. One sentence in the blog caught my attention.   In the SES Organic Listings Forum which was a Q&A portion of the event, “It appears that a good portion of the panel and the audience are absolutly 100% still buying links”.

I’m not really surprised by this because I don’t think webmasters and SEOs would 100% stop buying links just because google says so. The overall tip was to “be careful where you buy your links”. Many still have doubts about Google’s link detection techniques.  The general consensus was that a lot was done via human auditing and de-listing.

The primary reason why link buying won’t be stopped that easy is that, I don’t think  the link buyer is affected.  I mean, the worst case is that the links will not pass link juice but for the buyers website to be penalized,  that is another story.    Think about it for a second.  If google will penalize the buyer’s website, then many can just “buy” a link and link it to their competitors and then report it to google for penalization.

The sellers are the ones being penalized which is why I believe, buyers with deep pockets won’t stop buying links.   They just have to find a good seller which they think won’t be caught by google’s  link detection algorithms and/or human auditors.

[via fireflyseo ]