links for 2007-07-05

Article and links to GSK sites associated with alli, a weight loss medication. They have a thriving message board and have recently started a blog. A great pharma example – social media in this space is difficult at times due to all the regulation.

Dell apologises on its blog about asking Comsumerist to pull a post from an ex-employer who explained how some of their systems worked. Again, using a direct to consumers message to quell a potential PR storm