links for 2007-08-28

A follow up to Tom Coates’ post about being pitched by PR Bloggers. The original list of 100 top bloggers inthe Uk has now been amended to provide guidance to agencies wanting to send information to the list

Coke is one of the few companies that are getting real benefit from Second Life, because of how they approach it. Read a review of Coke’s attitude to the virtual world and how they see it as only one of the aspects of an integrated campaign and how they

Another take on Coke in Second life, challenging that like the Alleve campaign, the success is all measured in external buzz. Although this one gives us numbers about buzz and it seems to be consumer buzz more than media buzz.

More on Coke and Second Life, looking at why people may call it a failure and others a success.

A WSJ review of the continuing increase on online video and advertising, how niche content can work well with advertisers aims. One disagreement I have is that it states that advertisers are finding it difficult to find space on the online offerings from

A report of research that find that banner ads are not just for the click-through but you get a listing impression from having seen it. This is not surprising – this is why you do TV and print advertising, it;s based on the impression not the direct acti