links for 2007-10-14
-
Commentary on the Nike Supersonic event, an invite only race and exclusive party. You get to qualify by competing at speed trails, leading to you and 2 friends getting tickets. Ian is not too amused at the blunt way they have been telling bloggers about
-
Another look at the Nike Supersonic campaign, this post looks at the Facebook group that is associated with it and how the agency behind it (AKQA) started seeding comments on the group (http://www.facebook.com/group.php?gid=1. Astroturfing is never good.
-
Superb post (and comments) looking at some costs associated with social media campaigns, promoting specific things, tactical use. BL has run campaigns between 50k and 500k, which is line with the stuff that I’ve done
-
A look at the social media press release, with links to some great case studies
-
A look a the trailer of the new game that is coming to Second Life to support the Warener Borthers/Will Smith Movie I am Legend. Love the extension and the use of the virtual world.
-
Bertoli invite people to submit videos, demonstrating their passion for Italian cooking for the chance to co-host an online cooking show with Rocci DiSpirito
