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I gave up on this panel (was not learning anything new) but Scott has a good write-up/
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A look at where Dell is going with its use of social media and connecting with customers
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Girls in Games, empowering women, girl-focssed sites for ‘traditional’ male topics. The usual argument continues. A push back to the Forbes article on Girls and games
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A review of the market for Casual Games, being primarily women
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ARGS can be far too complicated to run commercial as marketing. Causal games can be too simple and not engage. How do you balance the two as a company to get some depth in how they think of you (read comments)
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As a marketer, here’s great questions you should be asking yourself about using social media as an interaction and engagement channel, not as a broadcast channel
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It becomes harder and harder to track people talking about your company as the tools increase. A great list of where you should be looking outside of the blogs to see what people think
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How social media can be used internally and externally – also a discussion of the staff issues. Who does this stuff and where do they sit
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Penguin and Six to Start comment on their new campaign We Tell Stories.
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BBC review the causal gaming market
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Branded entertainment – creating entertainment which is sponsored by a brand. A good way to entertain and engage.
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How not to use social media to promote your film. They also used Seesmic, which is more of a community than the YouTubes which caused issues.
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One look at ways of measuring campaigns that go beyond the ad, using networks and social media.
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A look at top site stats
