links for 2008-04-16

Superb analysis of the recent J&J BabyCamp, an event for mommybloggers, getting them togethe to connect with each other and J&J. Was it good? What were their objectives? Did it work? Read and find out.

Metrics and challenges to having great customer data – know your customer and you can do a lot more for them and you

Modernista changes their website – puts a frame round things like wikipedia, flickr etc

Ian Schafer on the future – social media on the increase