links for 2008-04-28
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LG15 and Kate Modern are going to be doing cross-overs. Common in TV series set in the same worlds, here’s a first for online. Both of these series are heavily sponsored.
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Slides from a presentation about A Million Penguins, a collaborative wiki novel ‘owned’ by Penguin as part of their digital marketing
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A review of Tv character blogs. Some brands have tried this, with mixed success. It’s a lot harder to do this with a brand character as they rarely have a story to tell.
