links for 2008-05-07
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L’Oreal in SL, some stats, some commentary and some numbers from Nissan. When is it a good time to be in SL and did companies get hte most of it when their was associated PR.
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Zappo are one of the companies really using Twitter in a good way, not just as another broadcast mechanism
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Giff on an Adweek report about Pepsi in vMTV; being present in the virtual world had a far greater effect on users than the TV ads associated with the programme
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A Twitter challenge – what are the ways that a local bakery could use Twitter as a way to promote itself and connect with their customers.
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Great list of brands who had activities exposed via social media. Some reacted, others didn’t. Lessons can be learnt from all the examples;
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MTC and digital advertising.
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Unilver specifically targets teens/preteens with vlog, video contest and promotion with Ashley Tisdale, teen star of Disney’s High School Musical,
