Links of the week: Personal branding, role of branding and those Mad Men

We’ve searched the internet so you don’t have to:

Steve Woodruf on personal branding – Insights on how to look at developing your own personal brand and the importance of being genuine

Bob MacDonald (via Canadian Marketing Association) on store experiences – Why the in-store experience is important, especially for the Christmas season. ‘…the last four feet, that distance between a consumer and sales person, is a key opportunity to increase sales.’

‘Brains on Fire’ on  that human tendency to name stuff – Creating brand names is pretty much inherent, and there have been some interesting origins

Faris Yakob on treating your brand fans nicely – Drawing out the truths from the story around the ‘We are Sterling Cooper’ fansite for Mad Men

Join the conversation: Chris Brogan debating what branding does (and what brand extensions he wouldn’t like to see) – you wouldn’t expect to see Nike selling books, but does that mean they can’t?

Lastly, something to keep an eye out for is a project called ‘This book will be famous’, created by Asi Sharabi. This social experiment will see a book being passed around between ‘famous people’ which each to leave their own imprints on it. When filled up it will be auctioned on eBay for charity!

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