Links of the week: young, old and some insights for 2009

It’s on for young and old: links providing marketing insight this week…

MobileYouth with a quick youth psych lesson – insight on how Gen Y thinks and a great demonstration of how important attention is

Will it Brand? on what older markets might be thinking – why protectionism could be a big trend in 2009

One of the groups of people with the most important perceptions of your brand are your employees. For this holiday season, consider the reactions to this Christmas message to staff and the impact it could have…

If you haven’t already started getting into social media, Faris Yakob has a few comments on how it will be integrating with more traditional media in 2009 and some of the benefits.

A great way to keep informed is the new social media newsletter by SmartBrief, which has Andy Sernovitz as a contributing editor amongst others.

However, it’s easy to get caught up with all of the hype – Brains on Fire reminds us that even if the internet is king, offline interactions are the queen controlling everything behind the scenes. (Sorry Spike, I paraphrased.)