Links of the week: word of mouth, pricing and the social media response to Mumbai
November 30, 2008 by Katherine Liew
Filed under Marketing
Happy Thanksgiving! Here’s the articles we’re thankful for this week…
When you’re thankful for something you want to spread the word. One of a marketer’s jobs is to make that easier – Andy Sernovitz on word of mouth
Social media isn’t new, just ask Santa – The PR warrior on an ideal social media campaign
It may be tempting to reduce prices for quick sale in tough economic times, but it may not be the best idea – Seth Godin explains why
The Brand Union’s Sauce blog Chanel showcase – the luxury brand shows us how brand experience is done for the launch of their new perfume
Are Facebook and Myspace really engaging us? – David Polinchock on why these sites are not good social media platforms
Thoughts go out to those affected by the terrorist attacks in Mumbai this week. The social media response has been massiv, summed up by Servant of Chaos.
…and thanks to J G at Spatially Relevant for mentioning us as having the coolest brand blog name! Congrats on making the alltop list!
