Local Media is Starting to “Get” Twitter

In late October, I moderated a panel called Tough Talk for Tender Causes for the Vancouver Board of Trade with three other social media experts, and today, I appeared in an article in the Vancouver Courier, all about Twitter!

Coplick claims she hasn’t read a mainstream newspaper in years. Her Twitter friends alert her to news that is important and then she follows up on online websites to find out more. Word of mouth, whether breaking news or about new movies, is what she says is driving the new communications media. Old fashioned media hype, advertising, marketing and promotions will all change when everybody has the opportunity to express an opinion publicly. It’s the ultimate democratic tool, an “online voting system” where honesty and integrity will be far more valuable than traditional corporate PR spin. [source]

My fellow interviewees include Michael Allison from PACE Group Communications, Steve Jagger from Reachd, and John Starkey of FCV Technologies, all of whom were on the panel for me.

Now, while several of the Vancouver Sun reporters and editors have begun to Twitter, the fact that the other papers are starting to pick this up means that, at least locally, Twitter is starting to go a touch more mainstream! (image source  courtesy The Vancouver Courier, Jason Lang)