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	<title>Comments on: Loving Penguin Books</title>
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	<link>http://www.everyjoe.com/articles/loving-penguin-books/</link>
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		<title>By: Kenny Laurie</title>
		<link>http://www.everyjoe.com/articles/loving-penguin-books/comment-page-1/#comment-319729</link>
		<dc:creator>Kenny Laurie</dc:creator>
		<pubDate>Tue, 30 Jun 2009 11:53:27 +0000</pubDate>
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		<description>Great post, it&#039;s great to see companies using social media properly. Too many use it as a straight up marketing tool rather than using to share content and engage with their audience.</description>
		<content:encoded><![CDATA[<p>Great post, it&#8217;s great to see companies using social media properly. Too many use it as a straight up marketing tool rather than using to share content and engage with their audience.</p>
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		<title>By: Rachel</title>
		<link>http://www.everyjoe.com/articles/loving-penguin-books/comment-page-1/#comment-319488</link>
		<dc:creator>Rachel</dc:creator>
		<pubDate>Sat, 09 Aug 2008 17:48:08 +0000</pubDate>
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		<description>The One Million Penguins is listed there (under new ways to write a book). They&#039;ve had more since then, I should really do another round up!</description>
		<content:encoded><![CDATA[<p>The One Million Penguins is listed there (under new ways to write a book). They&#8217;ve had more since then, I should really do another round up!</p>
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		<title>By: Amelia</title>
		<link>http://www.everyjoe.com/articles/loving-penguin-books/comment-page-1/#comment-319487</link>
		<dc:creator>Amelia</dc:creator>
		<pubDate>Sat, 09 Aug 2008 17:21:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.behindthebuzz.com/loving-penguin-books/#comment-319487</guid>
		<description>Great post - really useful to have all the assorted initiatives pulled together, I always use them as an example of a brand and company that just totallt gets it 

Other one to include would be the worlds first wiki-novel, One Million Penguns</description>
		<content:encoded><![CDATA[<p>Great post &#8211; really useful to have all the assorted initiatives pulled together, I always use them as an example of a brand and company that just totallt gets it </p>
<p>Other one to include would be the worlds first wiki-novel, One Million Penguns</p>
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		<title>By: Around the Business Channel: Week in Review</title>
		<link>http://www.everyjoe.com/articles/loving-penguin-books/comment-page-1/#comment-318340</link>
		<dc:creator>Around the Business Channel: Week in Review</dc:creator>
		<pubDate>Sun, 23 Mar 2008 03:46:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.behindthebuzz.com/loving-penguin-books/#comment-318340</guid>
		<description>[...] a look atdigital and interactive advertising and marketing. This week Rachel wrote a post called Loving Penguin Books. Here is an [...]</description>
		<content:encoded><![CDATA[<p>[...] a look atdigital and interactive advertising and marketing. This week Rachel wrote a post called Loving Penguin Books. Here is an [...]</p>
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	<item>
		<title>By: katy lindemann &#124; kitschbitch.com &#187; Blog Archive &#187; We Tell Stories</title>
		<link>http://www.everyjoe.com/articles/loving-penguin-books/comment-page-1/#comment-318459</link>
		<dc:creator>katy lindemann &#124; kitschbitch.com &#187; Blog Archive &#187; We Tell Stories</dc:creator>
		<pubDate>Wed, 19 Mar 2008 17:15:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.behindthebuzz.com/loving-penguin-books/#comment-318459</guid>
		<description>[...] Check out Behind the Buzz for a full rundown on all the other many varied ventures Penguin have embarked on - they&#8217;re [...]</description>
		<content:encoded><![CDATA[<p>[...] Check out Behind the Buzz for a full rundown on all the other many varied ventures Penguin have embarked on &#8211; they&#8217;re [...]</p>
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