Comments on: Loyalty to Brands

By: Jen Schaefer

Jen Schaefer — Wed, 03 Sep 2008 01:55:59 +0000

I have a long list of brands that I’m loyal too. I’m a brand manager’s dream. LOL. Here are a few off the top of my head.

- Becel Margarine and Canola Oil
- Heinz Ketchup
- Miracle Whip
- Dove Unscented Soap
- Mazda
- Second Cup Latte (sorry Starbucks… I buy into your philosophy but there’s something in your lattes that gives me an allergic reaction.)

By: Brand Loyalty at Behind the Buzz

Brand Loyalty at Behind the Buzz — Fri, 29 Aug 2008 00:16:23 +0000

[...] My fellow b5media blogger, Rachel Clarke, from Behind the Buzz (a blog about digital and interactive advertising and marketing) wrote a great post today where she’s asking people to share their opinions on their favorite brands and brands they are truly loyal to. [...]

By: Liz Fuller

Liz Fuller — Thu, 28 Aug 2008 21:05:29 +0000

I’m not really a brand person – usually go for the most economical or whatever is on hand.

I actually took a walk around my apartment to see if there is anything that I only buy one brand – found it!!

Nyquil – I’ve used it ever since it was introduced on the market over 30 years ago (not every day of course!!)
:)

I don’t like the taste of any of the knockoffs and nothing seems to work as well!

By: Miranda

Miranda — Thu, 28 Aug 2008 11:41:55 +0000

Not hugely brand-loyal to anything — except Macs. I love my Mac. As a result of our Mac, we have a Mac laptop as well, and an iPod Touch. And Nathan’s hot dogs, now I think about it…

@Rachel: I don’t drink hardly any soda, either. Every couple of months I’ll have a diet something when the mood strikes.

By: becky

becky — Thu, 28 Aug 2008 04:32:48 +0000

Three things: Kraft Mac & Cheese, Heinz ketchup and Miracle Whip. Off the top of my head, I can’t think of anything else. But I won’t buy any other version of those three.

By: Rachel

Rachel — Wed, 27 Aug 2008 20:04:17 +0000

I’m probably in a minority in that I never drink Coke, never drink a cola, very rarely drink pop at all. I can’t stand the flavour of cola.

By: Michael

Michael — Wed, 27 Aug 2008 19:55:53 +0000

Interesting! Definitely with @Jean about the Coke, for me it’s Diet Coke or nothing. After buying a Mac a few years ago I’d only ever buy an Apple if only so I never have to use Windows again. Struggling to think of much else I’m particularly loyal to, people even change their banks nowadays which would have been pretty much unthinkable 10 years ago. I suppose non- brand loyalty keeps companies on their toes which is good for the consumer.

By: Jean Murray

Jean Murray — Wed, 27 Aug 2008 17:41:57 +0000

I have a huge loyalty to Coke, particularly Diet Coke with Lime. I won’t drink Pepsi (yuck!) and if there is no Coke available, I’ll drink water. If they stop making Diet Coke with Lime, I’m not sure what I’ll do.
My other loyalty is to Dove Dark Chocolate. Has to be DARK chocolate, and Dove in particular. Milk chocolate is not chocolate, in my opinion.

Otherwise, I change my loyalties when I find something new and better.

Thanks for asking for my opinion.