MacBook Air Mistaken for Trash
March 11, 2008 by Susan Gunelius
Filed under Marketing
The MacBook Air might be Apple’s (NASDAQ: AAPL) latest invention but it has many flaws, not the least of which is its size. Yes, its ultra-thinness (remember, it can fit inside a manilla envelope) is a benefit, but it can also be a negative when the MacBook Air gets mixed up with a pile of magazines and ends up in the garbage can.
That’s exactly what Steven Levy thinks happened to the MacBook Air Apple loaned to him to review for Newsweek. The last place he saw it was by the sofa. The power brick was found there, right where he left it, but the MacBook Air was gone as were a bunch of magazines he and his wife had thrown in the trash. The world awaits Apple’s response.
What do you think? Could this be a true problem for ultra small computers like the MacBook Air or might this be an isolated incident? Is this a branding opportunity that can be leveraged in future advertising or a PR nightmare? I’m leaning toward opportunity. I can imagine the commercials already!
Wow, great story! It will be a marketing opportunity, for sure. Just the headline alone will get people’s attention.
Oh how I would SO go dumpster diving at his house!
Let’s be twats about it. “The MacBook Air is great BUT I happen to lose it the same way I’ve been losing phones since 20 years ago. How curious!”
yeah, i think something similar to this happened to my ultra sleek iPod nano.