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Monday, November 23rd, 2009

Making a Promo Opportunity of a Scandal

March 17, 2008 by Eric Eggertson  
Filed under Marketing

What cliche is appropriate? Every cloud has a silver lining? You can make a silk purse from a sow’s ear? Sleazy sex scandals can pay off?

The prostitute named in the Eliot Spitzer affair has brought in more than $200,000 in music sales, and gained some minor airplay on at least on commercial radio station.

Still waiting for the tell-all book, 60 Minutes/20-20 interview, mall openings and action figures. I’m thinking there won’t be any tie-ins with a fast food chain.

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