Making the effort to climb into social media

Today’s post is another brilliant guest post from Buzz Bishop.

Even if you have no grasp whatsoever of the concepts of social media and how they can work for you, you’re one step ahead.  You’re here.  You’re trying.  You’re learning.

Your audience, on the other hand, are miles behind even you.  Which is why you have time.

Mainstream media is skewered for dumbing down the news.  Unfortunately we have to, we’re broadcasting, not narrowcasting and to catch that cume, you’ve got to dumb it down.

The internet can preach to a niche, or chase that long tail because their are economies to be found in those areas, but when it comes to MSM, you just have to cast the biggest net to scoop the most fish, regardless of size, shape, colour or texture.

Yes, a lot of people are using Twitter, or Facebook, or FriendFeed or LinkedIn, but even more have no idea what you’re talking about.  They’ll catch up, eventually, but this is your chance to better bait the hook.

You’re here, you’re trying to learn about the tools to better communicate and interact with your audience. 

When you use new media tools effectively, the early adopters will follow and they will start the chorus and spread your message.  It will take a while to trickle down, and while it won’t trickle all the way through, you will get enough of a bump to make it worth the effort.

You’ve just got to make that effort.  And you have, you’re here reading BuzzNetworker.

Buzz Bishop is a radio host with 95Crave and tech columnist with 24hrs.  He’s a new media advocate constantly rallying against old media traditions to bring them into the new media world.