Making up the Perfect Situation
” situation number one, it’s the one that’s just begun
but evidently it’s too late
situation number two, it’s the only chance for you
it’s controlled by denizens of hate
situation number three, it’s the one that no one sees
all too often dismissed as fate
situation number four, the one that left you wanting more
it tantalized you with its bait “
- Jack Johnson’s song “Situations”.
Just a friendly remainder of what situations are and mean to marketers. The power a situation has in a person can might as well be the greatest influence on taking a decision or what action to take. I’m reminded of one of my favorite books, “The Tipping Point”. Gladwell’s third law (The Power of Context) is the best way to understand how a situation takes and overwhelms a person pushing them to taking a certain course of action, or thought.
How can this be managed and applied into marketing plans? Not that simple, really; but rather effective. If we, as marketers are able to construct the “perfect” context and situation for a consumer to be in, we might be able to have an influence on them and create a positive attitude and experience towards a brand. Especially useful when analyzing and preparing a brand to reach out to consumers and make them have the best possible Brand Experience.
