Managing Your Online Persona: A Tip for Nonprofits
January 31, 2009 by Amanda Brandon
Filed under Business
I saw a report a couple days ago about a service that will manage your online persona for $29 per month. This means updating your Facebook, Twitter, LinkedIn, etc., etc. It got me to thinking about how important these tools have become.
The guy in the interview was remarking on how his company could help you avoid negatives.
I think this type of service could work for a nonprofit organization because our identities are how we accomplish our goals. People identify with a nonprofit and without someone overseeing our online reputation our image can become tarnished for those who support us.
Consider adding this type of service or staff responsibility to your budgets if you don’t already have some sort of online reputation monitor in place.
Assigning staff I see, but hiring it out? It seems to me that unless you have a consultant who is very familiar with the organization, this could end badly. The bedrock of social networking seems to be the personal voice of participants.
I would suggest that the nonprofit is either in (as in dedicating staff time) or it isn’t (don’t try to do this half-way).
Interesting. I don’t think that I would pay someone to update my facebook account. However, I can see how that might be a service someone might want. Especially if you have a “business” facebook account. Very interesting lol.
I can see hiring a consultant to help get started with social media such as setting up the accounts. But to be successful with social media, especially twitter requires personal interaction on a regular basis.