Marketers’ Viral Video Cheat Sheet
February 20, 2008 by Mike Abundo
Filed under Computers
Kevin Nalts, who’s both a viral video star and a corporate marketer, posts a cheat sheet for marketers getting into viral video.
1. Determine if your brand is right for online video.
2. Keep it quiet.
3. Let go.
4. Develop a creative brief.
5. Engage creators.
6. Get the videos seen.
7. Evaluate.
8. Scale as Appropriate.
Detailed cheat sheet here.
Danka for the pickup. This one got a lot less pickup than I hoped.
Probably because marketers don’t want to get caught with a cheat sheet. ;)