Comments on: Marketing and Communications Can Work Together

By: b5media - This Week in the Business Channel

b5media - This Week in the Business Channel — Mon, 19 Mar 2007 15:45:35 +0000

[...] On Common Sense PR, Eric Eggertson writes about the relationship between marketing and communications, and the benefits of coordination between the two [...]

By: Chris Clarke

Chris Clarke — Sat, 10 Mar 2007 00:51:28 +0000

Amen to that. Sooner or later, we’re not going to be one or the other – just communicators. I think.

By: Eric Eggertson

Eric Eggertson — Tue, 06 Mar 2007 13:10:23 +0000

Customers often know best. They can also have some really stupid ideas. The trick is to be able to sort out the great product ideas they have without falling into the trap of giving over your product design to them in its entirety.

By: Giovanni Rodriguez

Giovanni Rodriguez — Tue, 06 Mar 2007 05:54:38 +0000

Thanks for including me in this discussion, Eric.

I do believe that co-design is the next big thing in marketing. Only question is how quickly it will happen.