Marketing and PR News and Ideas, January 23, 2008
January 23, 2008 by Eric Eggertson
Filed under Marketing
Worth reading:
The Mindset of Marketers on ROI and Engagement – Jonathan Trenn points out the convoluted logic of traditional marketers transferring their dollars to online, while ignoring the opportunities for interaction.
Truth versus Blogosphere Truth – Jeremy Pepper looks at some examples of bloggers jumping on a poorly researched story and amplifying, rather than clarifying, the story. In a similar vein, Todd Defren offers three studies of companies who either aren’t handling PR properly, or are wrongly accused of that sin. Jake McKee jumps in on the Scrabble/Scrabulous prognostications.
Digg and StumbleUpon Marketing – Lee Raito takes a 30-second shot at why and how to use recommendation engines to power your marketing.
You’re Human, So Talk Like One – Chris Wilson launches a series of posts called Human Talk, about why it seems so hard for people and companies to, you know, communicate in a way that doesn’t resemble a robot.
It Could Happen to You – Global PR bigwig Richard Edelman has a cautionary tale about the need for follow-up about details, and the quick action needed to limit damage from a report that Edelman had failed to document its corporate social responsibility efforts with a UN group, as promised (a mix-up).
Pat Philbin’s Next Career Move – Crisisblogger Gerald Baron announces the hiring of Philbin in the wake of the FEMA news conference media mayhem.
There are many more items out there worth your attention. Check out my archive of previous link round-ups, or see my link blog.
Tags: brands, branding, online, stumbleupon, digg, communication, business, edelman, un, crisis, fema
Eric,
Thanks for the press on Human Touch. It’s something that started on a whim and have found a ton of great examples. So you can expect some great stuff in the future.
I’m also taking submissions (pictures, stories, videos) that fit into the Human Touch series. If you’ve got something send it in and I will work it into the rotation.
You’ve got a great resource here. Keep up the good work! I especially like the Best Business Advice series. Now that I’m following you on Twitter maybe I’ll have something to add next round.
It’s always great to see how new technology trumps usability. All thes folks jumping on podcast-only formats that shut out those of us with hearing problems. And I’ll bet the thought never even crossed their minds.
Miki:
Well, at least you’re only missing 30 seconds’ worth of advice…
:-)
Usually when I write up something from a podcast I give a short description, so people don’t have to download the file and listen to a 10-minute audio item to get the gist of what’s being discussed. In this case, I was in a hurry.
Chris:
Great to hear from you.
I think the human touch theme is great. There are so many examples of what not to do, but it’s nice to see examples of what to do in a way that humanizes people’s experiences.
Thanks for the PR Eric.
To Miki…sorry your right… I won’t make any promises that everything will be transcribed from now on, but it is now certainly on our radar screen and I hope to be able to accomodate in the future.
Typo on our URL on previous Comment.