Marketing and PR News and Ideas, January 7, 2008

Worth reading:

Meatball Sundae: 10 Questions for Seth Godin – The marketing guru answers 10 questions from Hugh MacLeod about his new book.

Stop Using Views to Measure YouTube Success – Dave Fleet thinks it’s too easy (and doesn’t tell people enough) to just point to number of views as a measure of the impact of a video posted on YouTube.

World’s Top Surveillance Societies – Privacy International and the Electronic Privacy Information Centre have teamed up with a map of the world, showing which countries excessively spy on their citizens and visitors (Wired.com).

 This AntiPattern Is Kryptonite to the Open Social Web – Brian Oberkirch warns that the increasingly common practice of getting users to supply their Username and Password for other online services is a major no-no.

Eight Most Awkward Ways to Get the Good News – Leigh Householder’s humorous list of ways agency clients announce to you that you won the competition.

The Truth about Word of Mouth – Seth Godin on the value of convincing a voter to attend a caucus (much more valuable than winning their vote in an election).

For more news and commentary worth checking out, see:

My Google Shared Items, or

Past News and Ideas posts.

Tags: commentary, opinions, information, business, communication, public relations, seth godin, hugh macleod, advertising, clients