Marketing for Startup Business Owners
October 9, 2009 by Kim Beasley
Filed under Business
When you first startup a business, one of the things that a business owner must implement is marketing. Having a strong marketing plan can help a business thrive in today’s economy.
Image: Flickr and brianfling
To develop a strong marketing plan for a startup, below are some of the things that should be included by the business owner using the acronym S.T.E.A.D.Y.:
- Strategy. Start with a strategy of how you will market your business.
- Timing. Make sure that you time your marketing campaign so that it connects at the right time and the right way with your target market.
- Evaluate. Build-in a way to evaluate your marketing efforts so that you can see what’s working and what’s not working.
- Assessment. Assess the needs of your target customers to make sure that your marketing plan will reach them.
- Delivery. Ascertain the best way to deliver your marketing plan to reach your target customers.
- Yourself. Put yourself in the place of your target customer and try to think like them. Then tailor your marketing plan to them.
As you implement these simple steps into your startup marketing plan, be concise and thorough so that you can have a better chance of being successful with your plans. The three videoes below is part of a 11-part series and it shares a few basic tips about marketing.
