Marketing & PR News Ideas, July 14, 2008
July 14, 2008 by Eric Eggertson
Filed under Marketing
Worth reading:
How to Succeed in PR Campaigns – Public relations professor Karen Russell gives pointers to students about the practical portion of their studies – a campaign.
My Five Worst Professional Mistakes – Geoff Livingston bravely offers up his biggest blunders, most resulting from his temper.
The Madness of Planning – Suw Charman-Anderson points to a local municipal planning decision that follows policy, but not common sense.
Everything Is Dead – Alice Marshall sums up the only dead-certain way to get your message into the media, and shares The Cardinal Rule of Rumor-debunking.
The Iran Photo Manipulation Corrections – Craig Silvermans Regret the Error lists some of the apologies from media organizations, after a doctored photo of an Iranian missile test showed four missiles being fired. The original photo shows that the fourth missile launcher was replaced with a duplicate of one of the other missiles. (link via Spin Thicket)
See other News & Ideas posts.
Image via iStockPhoto.com by Pali Rao.
Thanks for the link, Eric. Our students get a pretty good mix of theory and practice during their 2 years as PR majors, but Campaigns class is our capstone course where they have to put it all together — last chance to work supervised by a prof instead of a boss. I hope the good habits they learn in school help on the job.