Marketing with AdWords – Five Tips

Billions of dollars has been spent on Google AdWords. Their advertising platform is flexible, affordable and has the potential to be extremely effective. Here are five marketing tips for successful AdWords campaign:

5) Precise Keywords
One common mistake is to go after too broad of a keyword. With a broad keyword, you’ll have a lot of competition and the price you pay per click will be higher. If you can find precise keywords that exactly fit your niche, you will be better off.

4) Start Small
A great aspect about AdWords is you set your own budget. No matter how large your company is, it never makes sense to pour in a lot of money before you figure out what is working. For at least the first month, you should be tight with your budget.

3) Test Different Creatives
Another great AdWords feature is you can test out all sorts of creatives. Test those creatives out to see if you can find something that’s a hit. You can also eliminate duds quite easily.

2) Landing Page Perfection
As important as your creatives are, your landing page is equally as important. Once a visitor clicks on your advertisement, the page they visit should be clean, simple and straightforward. It’s often a good idea to make a custom landing page for specifically for visitors who originate from AdWords.

1) Study the Results
AdWords can be effective but it’s also not for the lazy. You should track the success and failure at least once per day. That allows you to make changes to put more money into what is working and avoid wasting time and funds elsewhere.

Google AdWords (Image: Flickr)