Max Muscle is Franchising to the Max
January 26, 2008 by Sean Kelly
Filed under Business
(FranchisePick.com) Max Muscle, a California-based sport nutrition company, plans to enter the North Florida territory as a part of their nationwide expansion.
“We’re going to give GNC a run for their money,” said Vince Bagni, a regional developer for Max Muscle.
Source: Florida Today
Nutrition chain muscles into Brevard
An Anaheim, Calif.-based sports nutritional chain plans to come to Brevard County as part of a nationwide expansion plan.
Max Muscle plans to open two franchise stores in Brevard in the next five years, said Vince Bagni, a regional developer for the company for its North Florida territory, which includes Brevard.
“We’re definitely scouting the area” for store sites and franchise operators, Bagni said.
“We’re going to give GNC a run for their money,” he added, referring to General Nutrition Centers, a large sports nutrition chain.
Joe Wells founded Max Muscle in 1990. He was a professional football player in the 1980s, and now is Max Muscle’s chairman and chief executive officer.
Wells’ partner is Sean Greene, the company’s president and chief operations officer. Greene, an amateur bodybuilder, attended the University of Florida, where he earned a bachelor’s degree in exercise physiology with an emphasis in human nutrition and a minor in business management, according to the company’s Web site.
Max Muscle is privately owned, and began franchising its stores in 2003. The company now has more than 100 locations across the nation. It has eight stores in Florida, including one on Sand Lake Road in Orlando.
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Supplement buyers beware. These very expensive supplement stores will sell you various vitamins, supplement, shakes etc….promise to make your muscles big???? come on. be careful because they can also make you sick sick sick. Research this stuff before you buy it. You are better off going to a health food store and buying whole food supplements. Make sure you are taking natural supplements. Most sales people at GNC or places like this have no nutritional education and cant even explain the ingredients. BE CAREFUL.