Comments on: McDonald’s – Branding from the Inside Out

By: Companies That Encourage Their Employees to Blog

Companies That Encourage Their Employees to Blog — Fri, 14 Mar 2008 20:06:25 +0000

[...] McDonald’s new internal Station M blog. (You can read more about the Station M blog at Brand Curve and Franchise [...]

By: perez-fox.com » Go Forth and Blog

perez-fox.com » Go Forth and Blog — Fri, 14 Mar 2008 16:07:57 +0000

[...] story via Brandcurve // share this These icons link to social bookmarking sites where readers can share and discover [...]

By: Chris Posey

Chris Posey — Thu, 13 Mar 2008 19:37:42 +0000

I’m opting for “publicity stunt.” I think that there are many other initiatives that McDonald’s should adopt with regard to internal marketing and genuine, quality branding of their service employees, but those things would require time and money-time and money McDonald’s traditionally does not seem to want to spend on front-line service employees. The blog will be instantaneous, highly visible, and inexpensive-just like the job applications they use as tray liners. Says a lot about how highly McDonald’s (and others, to be fair) esteems its front-line service employees. But I digress. :-) Hosting an internal blog is pretty much a necessity for a company like McDonald’s these days-doing so now is hardly ahead of the curve. They’re actually a little late on this to be considered to be conscientious, let alone progressive, enlightened, or truly concerned about their front-line service employees. (Not that you’re suggesting otherwise, Susan. And I appreciate your post.) Of course, when the public hears of it, some will be so impressed. Hear hear, Prescott!

By: brandcurve on McDonald’s "Station M" Internal Branding

brandcurve on McDonald’s "Station M" Internal Branding — Thu, 13 Mar 2008 12:58:51 +0000

[...] McDonald’s – Branding from the Inside Out by Susan Gunelius on March 12th, 2008 [...]

By: Prescott Perez-Fox

Prescott Perez-Fox — Thu, 13 Mar 2008 05:40:26 +0000

Considering the McDonald’s workflow is designed to be as ubiquitous and automated as possible, I can’t imagine what employees would want to tell one another. I can picture a number of posts to the tune of “Doesn’t it suck that we have to count all the Big Macs we throw out! What’s with that, dude?” I have the feeling that any insightful behinds-the-scenes information written by a rogue Ivy Leaguer paying his way through school, in an ironic and anonymous way, will get censored before it hits the light of day.