McDonald’s Creates Ad in Nebraska Cornfield Maze
July 26, 2008 by Susan Gunelius
Filed under Marketing
How do you convince people from middle-America to visit their local McDonald’s for a latte? Build a giant cornfield maze in Nebraska!
I’m not kidding. Follow the link to see the McDonald’s cornfield maze ad.
This campaign is meant to create a buzz about McDonald’s new McCafe brand (the copy says, “Taste what the buzz is about”). According to AdFreak, each person who makes it through the 42.6 acre maze will receive a coupon for a free latte, mocha or cappuccino specialty coffee from McDonald’s.
What do you think? A brilliant way to speak to middle America or a buzz generator that will die out faster than the time it took to build the maze?
Image: Flickr
Technorati Tags: Mcdonald’s,mccafe,mcdonalds coffee,advertising,outdoor advertising,mcdonalds advertising,ambient media
Considering the precarious nature of the economy; aren’t luxury items like your morning Latte’ one of the first things to be sacrificed? I always thought that was true and based on troubles facing Starbucks, I’m surprised that McDonald’s is pushing a “boutique” facade. I could understand if they were still trying to win over some of the Starbucks crowd, but that pool of customers appears to be dwindling.
That said, I would prefer to not give up my Dunkin’ Donuts coffee, but I buy the coffee from them and make it myself as a cost/time saving measure.