McDonald’s Promotes Healthy Menu on Billboards
October 13, 2007 by Susan Gunelius
Filed under Marketing
McDonald’s (NYSE: MCD) has been focusing heavily on its healthy menu items in its recent advertising, and this billboard from the Leo Burnett agency in Chicago, Illinois does not disappoint in terms of meeting that goal. While probably not the best billboard ad, it certainly should catch the attention of people passing by and generate awareness of McDonald’s salads. Check it out after the jump.
What do you think? Does this ad help McDonald’s redefine its brand as appealing to the health-conscious as well as its traditional market of consumers seeking inexpensive, quick meals?
I think the creative would have been helped by a few shocks of red and purple so it looks more like a salad. To me it just looks like grass that needs to be mowed….
I would have liked to see a white background on this billboard. That would have conveyed “fresh” to me more than the dark grey/black color that they chose. Aside from that I don’t think too many people passing by would miss the message — in that regard I say this is a successful board.
It kind of looks like a doormat… I guess it gets the point across, but it could have been done more gracefully, IMHO.
kk
What happens when the salad dies or starts turning brown, oh lets say in a month?
not so fresh anymore.
Mc donalds sucks