Measuring Your Social Media Effort
June 20, 2009 by Kim Beasley
Filed under Social Media
QualitativeWhen implementing a social media strategy plan, remember to include a way to measure your efforts. It’s important that you understand your return on investment (ROI) for your social media efforts so that you will know what’s working and what’s not working.
Generating a social media ROI report should include specific components. To help identify what these components should be, I have included below a few suggestions from an article entitled, “How to Measure Social Media ROI for Business“.
- Qualitative: Measure ROI for conversations
- Are we currently part of conversations about our product/industry?
- How are we currently talked about versus our competitors?
- Quantitative: Measure actions
According to this article,
In the absence of any accepted metrics, businesses still need to be able to determine whether or not a social media program is moving the needle, moving product or otherwise making an impact.
Using these metrics is a beginning to measuring your social media effort. To help you understand the importance of metrics in regard to ROI, I have included a video below that provides a good explanation.
